Guide
Schema basics for rich results and clearer content understanding
Understand how structured data improves context, not just visual SERP features.
Good schema is readable, relevant, and aligned with the page users actually see.
Match schema to visible content
Structured data is strongest when it reflects what users can actually read on the page. If the markup claims content that does not visibly exist, trust and eligibility can suffer.
Prefer clean JSON-LD blocks
Readable JSON-LD is easier to maintain than scattered inline microdata. Keep the structure valid, concise, and specific to the page type you are publishing.